LALI
MICHELSEN
MARKETING
TORONTO
NEW YORK
A COLLISION OF STRATEGY & STORY
BOUTIQUE THINKING
ICONIC RESULTS
Lali Michelsen Marketing fuses strategy with fearless storytelling and audacious art direction. The result: immersive brand worlds and visionary ideas that captivate audiences and keep them hungry for more.
We know that even the most beautiful campaigns fall flat without the power of strategy. We don’t just create plans—we immerse ourselves fully in your brand’s ecosystem, uncovering the nuances of your market, defining your audience with precision, and shaping a narrative that is impossible for them to ignore.
STRATEGY
Available as a WHITE-LABEL service
COMPETITIVE
MARKET ANALYSIS
GO-TO-MARKET
STRATEGY
BRAND
POSITIONING
PARTNERSHIPS &
CULTURAL INSIGHTS
BRANDING
Available as a WHITE-LABEL service
LOGO & VISUAL
IDENTITY
NAMING & TAGLINE
DEVELOPMENT
BRANDED ENVIRONMENTS
(Pop-ups, Retail, Activations)
MISSION, VISION
& TONE
CREATIVE
Available as a WHITE-LABEL service
BIG IDEA DEVELOPMENT
& KEY MESSAGING
COPYWRITING, STORYTELLING & SCRIPTWRITING
INTERACTIVE PRESENTATIONS & IMMERSIVE DECKS
360° CAMPAIGNS (digital, social, print, OOH, experiential)
BRANDS WHO HAVE WORKED WITH US
SMALL SELECTION OF WORK
ABOUT LALI
Born in Bogotá, Colombia of Danish heritage, and raised between Florida and New York,
Lali Michelsen has been besotted with words since childhood. Fluent in Spanish, English, French and Portuguese, she brings a unique joie de vivre, fresh take on multiculturalism and inimitable insights into every project she takes on.
As a proud Hispanic, she often collaborates with Fortune 500 clients on campaigns and activations for the US Hispanic Market across the United States.
TEAM
An atelier of Art Directors, Copywriters & Creative Producers who have collaborated with some of the world's top brands in Fashion, Real Estate, Hospitality, Automotive, Pharma, Packaged Goods & Children's Toys.
